Ceremony on 30 November 2022 at The Hilton, Park Lane, London,


Frequently Asked Questions


When is the awards ceremony?

The 2021 Optician Awards ceremony will take place on 2nd December 2021 at Ballroom, Grosvenor House Hotel, Park Lane, London.

Booking details will be published in due course.

What is the deadline to submit an entry to the Optician Awards 2021?

The deadline for entry is Monday 6th September 2021

How much does it cost to enter?

It is free to enter the Optician Awards.

How many entries may I submit?

A practice can enter a maximum of THREE of the practice awards. This does not include the individual awards.

What is the difference between the entry form and supporting material?

The main component of your entry is the entry document. All key information listed in the criteria for the category needs to be in the entry document and not in the supporting material. Supporting material is optional and may be submitted in addition to the entry document. It should be used to illustrate/demonstrate what is in the entry document. Whilst supporting material is important and helpful to the judges, we ask that you keep these documents to a reasonable amount. 

Please note that MA Healthcare will not be held accountable for loss or damage to supporting material in the physical form.

Is there a limit on how much supporting material I can submit?

Whilst supporting material is important and helpful to the judges, we ask that you keep these documents to a reasonable amount

Please ensure that you upload your company logo and an image to support your entry as a bare minimum.

Do I need to submit samples to support my entry?

If you are entering the Frame of the Year, you should send us ONE example of your product to Alma Watson, Optician Awards, St Jude’s Church, Dulwich Road, London, SE24 0PB by Friday 13th September 2021.

Will I be able to collect my samples after the judging period?

Samples will not be returned but collection may be arranged after judging.
Please contact Alma Watson via email at alma.watson@markallengroup.com or call 020 3874 9218 to arrange this.

What happens after I have submitted my entries?

Once you have submitted your entries, they will be processed by the awards team ready for judging. Judging takes place in September and the shortlist will be announced shortly after.

Who are the judges?

The Optician Awards will be judged by a panel of experts specialising in different areas of optometry and the optical industry.

When will I know whether my company has been shortlisted?

You will receive an email notifying you of the outcome of your entry(ies). The full shortlist will be published on this website in end of September.

When will I find out if my company has won?

The announcement of the winners will be made at the Optician Awards Ceremony at the Grosvenor House Hotel in London on 2nd December 2021.

Details of how to book will be published in due course.

What is your cancellation policy?

Please click here to read our terms and conditions