Ceremony on 6 December 2023 at The Hilton, Park Lane, London,
We are officially closed for entries.
Domiciliary Award **NEW CATEGORY**
Caring for patients at home has never been more important and Optician wants to recognise those people and practices offering this vital care. This award will reward a practitioner, team or practice demonstrating excellence in bringing eye care to patients who would otherwise struggle to find care or go untreated. The judges will be looking for evidence of a service that reaches out to house-bound patients and delivers the care they need. Entrants should provide evidence to show how their service is made available to patients and why the at-home care offered is of the highest quality. The judges will be interested to see the processes employed such as marketing, visits, equipment and scope of care provided.
Clinical Leader of the Future Award **NEW CATEGORY**
This award is open to clinicians with up to ten years post-qualification experience.
Optician wants to identify the clinicians who will be banging the drum for eye health leadership in the coming years. Entrants to this category will be in the earlier stages of their career and already be a driving force for clinical leadership and new developments. The judges will want to see evidence of clinical innovation in practice and engagement, such as with commissioning bodies and associations. Entrants should demonstrate a passion for eye health and a desire to educate and inform patients and peers.
The successful entrant will stand out as an optometrist or dispensing optician driving to improve the optical profession for all. Someone who has the potential to become a spokesperson for eyecare in the future - a trusted clinical voice to comment on behalf of the whole profession in social media and press and to a wide range of audiences.
Exciting, vibrant practices employing innovative ideas that enthuse and engage patients in contact lens wear are the focus of this award. Our panel of judges will be looking for evidence of the strategies involved in promoting contact lens wear to a wide range of patients. The panel will want to see how lens selection is made to maximise comfort and vision, strategies for reducing dropouts should also be explained. This award is looking for new approaches, new talent and, potentially, younger practices who are growing their contact lenses from a modest base. The winner may be operating in the independent or corporate sector.
This award seeks to reward a practice that can demonstrate an ability to use technology effectively both for the direct clinical needs of the patient and the efficient operation of the practice. The judges will be looking for evidence in detection of ocular conditions and the subsequent provision of excellent eye care. Entries should demonstrate the use of a range of technologies along with relevant links beyond the practice. This award seeks to reward a team offering innovative, effective and inclusive use of technology for the benefit of the patient and the promotion of the practice.
Multiple practices come is all shapes and sizes and this award seeks to reward variety and excellence within a corporate setting. The panel of judges will want to see what makes the entrant’s practice appealing and its take on eye care and customer service. Entries should show how they both harnesses the power of a national brand while offering great eyecare and service to the local community. The judges will want to see evidence of the clinical and commercial success of the branch and the engagement of its staff.
Independent retailing continues to enjoy a resurgence and Optician is looking to recognise the best of the optical bunch. The panel of judges will be looking for a truly independent practice that offers real product choice, an outstanding customer experience and clinical excellence. The judges will want to see evidence of how the business has created its personality in its local area, links with other businesses and its profile within the community. The judges will be looking for evidence of service, individualised eyecare and a practice that adds something a little different to its competitors. The panel of judges will want to see the quality and diversity of optical products offered and positive feedback on that from the practice’s clients.
Fashion and eyewear are inextricably linked and Optician wants to reward a practice that understands how that is translated into retail optics. The winning practice will understand the importance of colour, style and trends while demonstrating proactivity in sourcing product that makes the practice stand out. Our judges want to see the active encouragement of eyewear as a fashion accessory and the engagement of converts to eye fashion. The panel will be particularly interested in hearing from entrants how their practice is promoted and positioned within the community, how new brands are sourced and about links with other fashion-focused businesses.
Entries in this category are open to products and suppliers in the field of lenses, coatings, tints and treatments relevant to the market during the last year.
Entries on our shortlist may lead on the service offered by an organisation or showcase a particular product. Our shortlist will include lens products or companies our judges feel have given patients and practitioners added value. Emphasis will be placed on innovation, communication to the market and the wow factor. Entries highlighting the supplier should demonstrate the strength of relationship between supplier and customer, how the entrant exceeds customer expectations and excellence in communication.
This category is open to frame suppliers and individual frame models significant and widely available in British practices over the last 12 months. The panel of judges is looking for an entry that shows significance to UK optical practices and is capable of broad market appeal. This may highlight a supplier or a significant piece it has placed on the market in the last year. For a frame it may be its style, value to the wearer or technical excellence. If the entry is for a supplier the judges will be looking for strength of relationship between supplier and customer, how the entrant exceeds customer expectations and excellence in communication.
Entries in this category are open to both companies and products in the field of contact lenses relevant to the market in the last 12 months. Entries may major on the supplier or a particular product. Factors taken into consideration for entries highlighting a product will be its significance to practice and its ability to grow the contact lens market. The judges will be looking for evidence of the lens’s success in practice, the level of innovation the product employs and the way in which it has been presented to the market. Entries highlighting the supplier should provide evidence of how the entrant exceeds customer expectations, engagement and excellence in communication.
Technology is an increasingly important tool for optical practices, this award will be presented to a company that not only offers the best kit to the profession but fully supports its customers too. Entries in this category should not only showcase excellence of product, commissioning and training but more importantly patient care. The judges will want to hear the entrants’ strategy for provision of technology and the clinical and business needs met. Entrants may wish to showcase a particular product launch or market initiative but should also focus on how they exceed customer expectations. The judges will want to see how the entrant has helped customers in practice, this should be backed up with examples and feedback from customers.
If you are an optical supplier of services outside the core of lenses, frames, contact lenses and technology covered by our other categories then this Award is for you. This Award will be won by an entrant delivering services such as, recruitment, software, finance, consumables, training, shop fittings or accessories. Our judging panel will be looking for evidence of how the provision of goods or services has helped boost business and differentiate practices. Entrants should demonstrate product innovation, excellent service and an understanding of their customers’ needs. This should be backed up by successful case studies and testimonials from satisfied customers.
Managing childhood myopia is the most exciting development in optometry for many years. This award seeks to recognise a practice that has enabled its patients to fully enjoy the benefits of the licensed products now on offer. The judges will be looking for evidence of proactivity in communicating myopia management to their patients and parents, the success rates for take up and the techniques employed. Entrants should provide a brief story of their journey into myopia management and offer techniques and tips for successful fitting and continuation of wear.
Engagement with customers is increasingly carried out online and this Award seeks to reward a practice that has excelled in using social media to do that. The judges will be keen to hear about the reach of the entrant’s social media platforms the frequency of posting and success in achieving comments, shares and likes. This award isn’t about the amount of money spent on IT, it’s about innovation, human involvement and getting the practice’s heart across through social media.
Entrants are invited to showcase a posting used during the last twelve months and describe how it came about and the traction it created.
Front of house staff are the public face of any practice and that becomes more challenging as practices grow. In this category the judges will be looking for a large reception team that works as a unit to maintain a friendly feel to a practice delivering large scale eye care. Our panel will want to see how the team communicates to make each customer feel special and understood and how new members of the team are integrated and developed. The judges will want to hear about some of the things done to raise the practice’s profile in the community and what it does to maintain a team spirit within the practice.
Being passionate about contact lenses means fitting lenses that transform people’s lives. This award is aimed at contact lens practitioners who work in high street practice and change the lives of patients on a daily basis.
Our panel of judges will be looking to reward a contact lens practitioner who has embraced the concept of contact lenses for all of their patients. The judges will take account of the approaches taken in discussing contact lens options and some of the ways the benefits are explained to patients.
Entries should provide evidence of the volume and types of patients successfully fitted, the follow up care provided and patient feedback.
How high profile is dispensing in your practice and who drives it? The winner of this award will be an excellent dispensing optician with great communication skills who champions all aspects of dispensing. Entries are welcome from DOs working in practices of all types and sizes and evidence of patient satisfaction should be demonstrated. The judges will also want to see evidence of the DO’s expertise in eyewear styling and feedback from patients to that effect. Emphasis will be placed on everyday eyecare solutions, patient communication as well as clinical excellence and all-round practice skills. Whether your specialism as a DO is clinical or fashion this is the category for you.
This category is designed to reward an optometrist who uses their optometric skills to enhance the lives of patients, colleagues and the community. Entries should show excellence in clinical techniques, interaction with other practice staff and, most importantly, patients. The judges will also want to see how the optometrist has made an effort to further the eye care of their patients and enhance their practice’s reputation. This category is for the practice-based optometrist who goes the extra mile for patients day after day and makes delivering eyecare in practice their focus. It may also be an optometrist who works hard to forward the profession and the adoption of new ideas.